论文部分内容阅读
日前,华安财险传出消息,准备自建直销门店,这些门店将以连锁式营销服务部的形式深入社区。而早在华安财险之前,人保健康的昌平路门店开业已有一年。直销门店的新模式再度引起了市场关注。复旦大学保险系主任徐文虎表示,从概念上看,保险公司采取形象门店进行直销确实很美。对保险公司而言,门店直销能免除高额的佣金费用;与客户直接接触,则可加强公司的品牌辐射,同时便于公司内部管理;对客户而言,既能通过一对一的咨询,提高对保险产品的认识理解,又能获得保险公司的明折明扣,在费率上可能获得优惠。
Recently, HuaAn Property Insurance came news, preparing self-built direct sales stores, these stores will be in the form of chain marketing services in-depth community. As early as before the Hua Property Insurance, PICC Health Changping Road store opened a year. The new model of direct sales stores once again caught the attention of the market. Xu Wenhu, director of insurance at Fudan University, said that conceptually, it is indeed beautiful for insurers to adopt direct image stores. For insurance companies, store direct sales can be exempted from high commissions; direct contact with customers, you can enhance the company’s brand of radiation, while facilitating internal management; for customers, both through one-on-one advice to improve Understanding of insurance products, but also access to the insurer’s insurance policy, may get preferential rates.