药店的专业形象建立,实际上是个系统工程,不但需要一线员工的落实,更重要的是需要建立一个强大的后台支持体系。在剧烈的市场竞争中,企业的品牌形象非常重要。作为一个比较特别的,顾客消费过程中非常需要一对一沟通的零售业态,药店的专业形象尤其重要。药店的专业形象,对药品零售企业来讲实际上是个系统工程,不但需要一线员工的落实,更重要的是需要建立一个强大的后台支持体系,将专业人员、专业顾客服务过 The establishment of a professional image of a pharmacy is actually a systematic project. It not only requires the implementation of front-line staff but more importantly requires the establishment of a strong background support system. In the fierce market competition, corporate brand image is very important. As a special retail business that requires one-on-one communication during the consumer spending, the professional image of the pharmacy is of particular importance. The professional image of the pharmacy is actually a systematic project for the pharmaceutical retailer. It not only needs the implementation of the front-line staff, but more importantly, it needs to establish a strong backstage supporting system, and provide the professional staff and professional customer service