广告文案是写给消费者看的,为了使消费者更好地理解和接受广告文案所传达的有关产品或企业的信息,并进一步产生购买行为,构思广告文案时必须了解消费者的诉求,考虑消费者的诉求,广告文案写作才有针对性。而广告主题就是广告所要表达的核心思想,它是广告作品的统帅和灵魂。成功的广告 Advertising copy is written to the consumer, in order to enable consumers to better understand and accept the advertising copy of the product or business information, and further generate buying behavior, the concept of advertising copyrights must understand the consumer’s appeal, consider Consumer appeal, advertising copy writing only pertinence. The theme of advertising is to express the core idea of ​​advertising, which is the commander in chief of advertising and soul. Successful advertisement