在新的市场经济条件下,保险企业要发展就不能简单的以产品为主导,而应具备创新的科学的营销意识,从而建立有效的营销策略,通过主动的推荐和合理的投放,实现客户对产品的认同和接纳。保险企业营销亟需弄清的问题一个企业要形成并不断完善营销意识,应切实弄清以下四个问题。一、企业在业内处于何种位置做销售,首先应明确所在公司在当地行业内的地位,对自身及竞争对手有一个清醒全面的认识。保险行业机构众多,各有特色,在发展战略与营销策略上自有不同特色。找准自身定位,博采各家之长,是形成科学营销意识从而制订准确有效的营销方案的前提。作为中国人保财险的基层公司,多年来,南 Under the condition of new market economy, insurance companies should not develop simply by product, but should have innovative and scientific marketing awareness so as to establish effective marketing strategy and realize customer’s initiative through active recommendation and reasonable delivery Product recognition and acceptance. An urgent need to clarify the issue of insurance business marketing An enterprise to form and continue to improve marketing awareness, we should clearly understand the following four issues. First, where the business in the industry to do sales, first of all should be clear where the company’s position in the local industry, on their own and competitors have a clear and comprehensive understanding. Many insurance agencies, each with its own characteristics, in the development strategy and marketing strategy have their own different characteristics. Identify their own positioning, draw upon each of the long, is to form a scientific marketing awareness in order to formulate an accurate and effective marketing program premise. As a grass-roots company of PICC, over the years, South