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区域旅游一体化的宗旨和要义在于促进融合与共享,让旅游要素在区域内实现合理流动和优化配置。要实现长三角区域旅游一体化,必须以利益共享为前提,以制度保障为基础,充分发挥政府、企业、行业组织的作用,构建资源互补、政策统一、信息互通、品牌共树、市场共拓的竞争机制。
The purpose and significance of regional tourism integration lies in promoting integration and sharing so that tourism elements can be reasonably flowed and optimally allocated in the region. In order to realize the tourism integration in the Yangtze River Delta, we must take the benefit sharing as the prerequisite, based on the system guarantee, give full play to the role of the government, enterprises and trade organizations, and establish the complementary resources, policy unification, information exchange, brand common tree, Competition mechanism.