参加过艾菲奖评选的专业人士都知道,参赛策略剪报的步骤是市场分析—目标消费者研究—品牌定位—沟通策略—创意表现—传播,平时广告运动企划步骤也大致如此。而在今年十月底的艾菲奖评选过 Professionals who have participated in the Effie Awards are aware that the steps involved in the strategy clippings are market analysis - target consumer research - brand positioning - communication strategy - creative expression - dissemination, peacetime advertising campaign planning process is generally the case. In the end of October this year, the Effie Award over