企业发展的前景一方面取决于决策者的实力,还有执行者的执行能力,最重要的是企业要在技术上有所创新,才能在市场上占有优势。据研究发现,我国大多数中小上市企业的营销能力对企业技术创新产生很大的影响,本文也希望中小企业在重视技术创新的同时能够提升企业的营销能力。 The prospect of business development depends on the one hand, the strength of policymakers, as well as the executive capacity of the executive, the most important is that enterprises must be technically innovative in order to gain an advantage in the market. According to the research, the marketing ability of most small and medium-sized listed companies in our country has a great impact on the technological innovation of enterprises. This paper also hopes that SMEs can enhance the marketing ability of enterprises while attaching importance to technological innovation.