随着社会的进步和人们的生活水平提高,对广告的追求也有了更高的标准,开始倾向于公益广告。如今,面对我国不断发展的广告业,也有许多的广告家族出现了一些不以盈利为目的的公益广告。而公益广告的目的是关注人们的良知,它提倡的是社会道德责任,传播者的意图是将其引领社会主流价值,通过一定的创意形式传达给受众。 With the progress of society and people’s living standards improve, the pursuit of advertising has also been a higher standard, began to tend to public service ads. Today, in the face of our country’s growing advertising industry, many advertisers have appeared in public service advertisements that are not for profit. The purpose of public service ads is to pay attention to people’s conscience, and it advocates the social responsibility of morality. The purpose of public service ads is to lead the value of social mainstream and convey it to the audience through some creative forms.