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危机、新机、转机、突击,这是三网融合对传统媒介和网络媒介的共同影响。三网融合对无论是有着内容优势的广播电视媒体,还是有着载体渠道优势的网络媒介都是一个极大的机遇和挑战。三网融合切入点是“融”:消除行业壁垒,实行资源优化,进行产业调整,适应世界技术市场发展趋势,提升国际市场竞争力;三网融合强调的是“合”:在资源控制和利益分配方面都要以国家的发展和利益为主,为建立强大的社会主义中国服务,为提升我国的综合实力和国际竞争力服务。
Crisis, new machine, turnaround, assault, which is the triple play on the common influence of traditional media and online media. The convergence of the three networks is a great opportunity and challenge for both the media of broadcasting and television, which have content advantages, or the network media that has the advantages of carrier channels. Triple play point of entry is “melt ”: eliminate industry barriers, the implementation of resource optimization, industrial restructuring, to adapt to the development trend of the world technology market, enhance the competitiveness of the international market; triple play emphasizes the “together ”: The control of resources and the distribution of benefits should all be based on the development and interests of the country, serve the establishment of a strong socialist China, and serve the enhancement of China’s overall strength and international competitiveness.