当前市场经济的发展水平在不断的提升,而企业自主品牌竞争力建设方面却存在着非常多的不足,比如说生产规模比较小,竞争能力比较差,企业自主品牌的发展存在着非常显著的差异。品牌管理制度建设方面还有很多地方需要完善等等问题,所以在这样的情况下,我们要采取有针对性的措施使企业的核心竞争力得到全面的提升。 At present, the development level of the market economy is constantly improving. However, there are still many deficiencies in the construction of the independent brand competitiveness of enterprises. For example, the scale of production is relatively small and the competitiveness is relatively poor. There is a very significant difference in the development of self-owned brands . In the construction of the brand management system, there are still many problems that need to be improved and so on. Therefore, under such circumstances, we must take targeted measures so that the core competitiveness of enterprises will be fully improved.