随着国内旅游业的兴起和迅猛发展,文化在旅游业中的地位和作用日益凸显,正在成为旅游业的灵魂和支柱,决定着旅游业的发展方向和兴衰成败。随着海南国际旅游岛建设上升为国家战略,如何深刻地把握旅游与文化的关系,实现旅游业与文化产业的进一步有机融合,形成旅游 With the rise and rapid development of the domestic tourism industry, culture has become increasingly prominent in the tourism industry. It is becoming the soul and pillar of the tourism industry, which determines the direction of development and the success or failure of tourism. As the construction of Hainan International Tourism Island has risen to a national strategy, how to profoundly grasp the relationship between tourism and culture and achieve further organic integration of tourism and cultural industries to form a tourism