论文部分内容阅读
近些年来,全球化正在迅速推进。面对新的市场环境,企业也有必要致力于完善营销,运用综合性的营销管理措施来控制市场风险。从现状来看,企业面对动态化的市场环境,应当选择柔性化的新型营销管理模式,通过改进传统营销管理来确保营销质量的全面提高。企业负责营销管理的管理者应当意识到:现阶段的营销管理不再局限于静态环境,而是与新时期的动态市场密切连接在一起。面对现阶段的动态市场环境,企业有必要全面运用柔性化的手段和方式来管理营销,在此基础上确保应变能力的提高,为企业赢取更强的综合竞争实力。
In recent years, globalization is rapidly advancing. Faced with the new market environment, companies also need to be committed to improving marketing, the use of integrated marketing management measures to control market risk. From the current situation, the enterprises face the dynamic market environment, we should choose a flexible new marketing management model, through the improvement of traditional marketing management to ensure the overall improvement of marketing quality. Managers in charge of marketing management should realize that marketing management at this stage is no longer confined to the static environment but closely linked to the dynamic market in the new era. In the face of the dynamic market environment at this stage, it is necessary for enterprises to fully utilize the flexible means and methods to manage marketing. On the basis of this, it is necessary to ensure the improvement of contingency capability and win more comprehensive competitive power for the enterprise.