一、受者认知结构的界定１．受者指传播过程中信息的受者。包含这样三层含义：一是传统意义上的受众（读者、听众、观众的统称）；二是相对于其他传者的传播者；三是网上信息沟通时的信息接受者。对于传统意义上的受者，一般都能理解。因为人们普遍认为，传者是传播信息的人， First, the definition of the cognitive structure of the recipient Recipient refers to the recipient of information in the process of dissemination. Contains such three meanings: First, the audience in the traditional sense (readers, listeners, audiences collectively); Second, relative to other preachers disseminator; Third, the recipient of information in online communication. In the traditional sense of the recipient, generally can understand. Because people generally believe that the transmission is the dissemination of information,