我国商贸流通业品牌建设存在缺少全国性大品牌和国际知名品牌、对品牌建设的重要性缺乏正确认识、品牌运营管理水平较低、品牌建设环境有待改善等问题,制约着商贸流通业品牌建设的推进。应进一步引导商贸流通企业树立品牌意识,扶持商贸流通企业品牌建设,科学推进商贸流通企业品牌建设,营造商贸流通企业品牌建设的有利环境,不断提升我国商贸流通业品牌建设水平。 China’s commercial circulation of the brand building there is a lack of national brands and internationally renowned brands, the lack of a correct understanding of the importance of brand building, brand management and operation of the lower level, the brand building environment needs to be improved and other issues, restricting the construction of commercial and trade circulation brand Promote. We should further guide the business circulation enterprises to set up a brand awareness, support the brand building of the commercial circulation enterprises, scientifically promote the brand building of the commercial circulation enterprises, create a favorable environment for the brand building of the commercial circulation enterprises, and constantly upgrade the brand building level of the commercial circulation enterprises in our country.