论文部分内容阅读
如何通过新媒体手段进行高校教材的营销,是各大出版社都一直在尝试探索的。机械工业出版社的尝试或许是不错的借鉴。一些大型综合性出版社都有教育出版板块,主要是做大中专院校教材的出版发行。如何通过新媒体手段进行高校教材的营销,是各大出版社都一直在尝试探索的。机械工业出版社2014年开始通过微信公众号运营,使得获取教师用户更简单,连接教师用户更方便,取得了不错的效果。微信矩阵打造核心用户群
How to carry out marketing of university teaching materials through new media means that every major publishing house has been trying to explore. Machinery Industry Press attempt may be a good lesson. Some large-scale comprehensive publishing houses all have education and publishing sections, mainly to enlarge the publishing of tertiary-level teaching materials. How to carry out marketing of university teaching materials through new media means that every major publishing house has been trying to explore. Machinery Industry Press started to operate through WeChat in 2014, making it easier for teachers to access teachers and more convenient for teachers to connect with teachers, and achieved good results. WeChat matrix to create a core user base