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新媒介是一个相对的概念,每一个时代都有产生于其间的“新”媒介。本文的新媒介是指除了纸质报纸、纸质图书、广播、电视等传统媒体以外的媒介传播形式,如在传统电视基础上发展起来的数字电视和可移动电视等新兴的电视媒体、网络媒体和手机媒体。一相比较传统媒介而言,新媒介具有大众化、互动性和快速性等特点,将媒介受众由小众变为大众,将传播路径由单向变为多向,将传播速度由缓慢变为迅速,改变了读者群体并影响了
The new media is a relative concept, with “new” media generated in each era. The new medium of this article refers to the forms of media other than traditional newspapers such as paper newspapers, paper books, radio and television, as well as emerging television and digital media such as digital television and mobile TV, which are based on traditional television. And mobile media. Compared with the traditional media, the new media has the characteristics of being popular, interactive and rapid. It changes the media audience from a small minority to a general public, transforms the transmission path from one-way to multi-directional, and changes the transmission speed from slow to rapid , Changed the reader community and affected