电影、电视剧和动画片三者归并为影视产业,影视产品生产追求边际收益等于边际成本,加大政策支持力度、与时俱进、降低观影的机会成本、提高产业集中度、增加影视衍生产品开发、打击盗版、引入风险投资机制构成发展中国影视产业的关键。 Movies, TV dramas and animations are merged into the film and television industry. The pursuit of marginal revenue equal to the marginal cost of production of film and television products intensifies policy support, advances with the times, reduces the opportunity cost of filming, increases industrial concentration, and increases film and television derivative products Developing, cracking down on piracy and introducing risk investment mechanisms constitute the key to the development of China’s film and television industry.