收入管理是财务管理中的一项内容,报款收入作为报社收入的重要来源之一,是报业财务管理的重点。文章根据湖州日报社历年来在收入管理中的经验对征订期间报纸收入管理环节中存在的部分关键点进行了罗列,同时结合湖州日报社在报纸收入管理上的做法,提出了一些建议与对策。 Revenue management is a part of financial management. Revenue from newspaper reporting is one of the most important sources of income for the newspaper industry, and is the focus of newspaper financial management. Based on the experience of Huzhou Daily in revenue management over the years, the article lists some key points existing in newspaper revenue management during the subscription period and puts forward some suggestions and countermeasures based on the newspaper income management of Huzhou Daily.