如今，报业的竞争愈演愈烈，报纸间的竞争最终要落实到内容的竞争上，内容如果没有“卖点”、“亮点”，报纸就没有竞争力。而内容是对新闻素材的整理加工，“巧妇难为无米之炊”，没有丰富的素材，也就谈不上内容的出彩。因此，报纸若想在激烈的市场竞争中站住脚，就必须重视 Nowadays, the competition in the newspaper industry is fiercer and the competition among the newspapers is ultimately to be carried out in competition with the content. If there is no “selling point” or “bright spot” in the content, the newspaper will not be competitive. The content is the finishing of news materials processing, “cleverness is no straw”, there is no rich material, it will not talk about the color of the content. Therefore, if newspapers want to stand firm in the fierce market competition, they must pay attention to it