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消费变革的时代,产品策略与商业模式都在随之变化。对于家纺品牌企业而言,到底该如何打通产品与模式的任督二脉?这直接关乎企业在未来一场没有硝烟的战争中的成败。当品牌二字列入发展大计时,自然少不了研读决定成败的“武林秘笈”。3月15~17日,中国国际家用纺织品及辅料(春夏)博览会将集合行业内优秀的品牌企业、区域品牌、产业集群等参展商,共同探寻消费升级、文化引领与品牌建设的热点内容,呈现一场别开生面的家纺年度盛宴。
The era of consumer change, product strategy and business models are changing. For home textile brand enterprises, in the end how to get through the vicissitudes of products and models? This is directly related to business success or failure in the future war without a smoke. When the brand word into the development plan, the natural study success or failure of the decision “martial arts secrets.” From March 15 to March 17, China International Home Textiles & Accessories (Spring-Summer) Fair will gather exhibitors of outstanding brand enterprises, regional brands and industrial clusters in the industry to jointly explore the hot topics of consumer upgrading, cultural lead and brand building, Presents an extraordinary home textile annual feast.