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O2O模式是伴随着电子商务时代的发展而顺应产生的一种新型的营销服务模式,这种模式的使用,对于传统服装业的行业发展来说十分重要。O2O模式顺应了服务行业的发展,利用线上推广手段带动线下产品交易,让消费者能够有更加强烈的参与感和体验感,将产品的线上销售与线下交易相结合,让整个服装行业勃然焕发新生机。本文将就O2O的行业概念进行全面解析,同时对于O2O对于传统服装行业的挑战以及其基于传统大数据的O2O营销模式的应用进行分析。
The O2O model is a new type of marketing service mode that complies with the development of e-commerce era. The use of this mode is very important for the development of the traditional garment industry. The O2O model conforms to the development of the service industry, using online promotion methods to drive offline product transactions, enabling consumers to have a stronger sense of participation and experience, combining the online sales of products with offline transactions, enabling the entire garment Brilliant industry renewed vitality. This article will be a comprehensive analysis of the concept of O2O industry, at the same time, O2O for the challenges of the traditional apparel industry, as well as its O2O based on traditional big data marketing model analysis.