中国社会正经历着由传统的生产型社会向消费型社会过渡的重大转型,人们生活的方方面面相继受到各种各样的消费品广告宣传的影响,加之收入的增加和信用贷款、分期付款等信贷制度的完善,传统的勤俭节约的价值观念和节欲的道德理念逐渐的隐退了,人们产生了全新的消费理念:人们消费的不 Chinese society is experiencing a major transition from a traditional production-oriented society to a consumer-oriented society. Various aspects of people’s life are affected by various consumer goods advertisements one after another. Coupled with the increased income and credit facilities such as credit loans and installments, Perfection, the traditional concept of thrift and economy and the abstinence of morality gradually recede, and people have created a brand-new consumption idea: people do not consume