相比于淘宝网等电商网的火爆,政府主导、了解民意、汇聚民智的政府门户网站却鲜少有人光顾,究其原因,有内容、功能和宣传上的差距,但最根本的应该是电商网与政府网外部环境的截然不同。淘宝的双十一大促,支付宝总销售额达到上百亿,超过1000万用户涌入天猫,其火爆场面令人瞠目结舌。反观作为各地唯一的政府门户网站,其用户访问量却微乎其微,即使是历次在政府网站绩效评估排名前列的广州市政府网(www.gz.gov.cn),2011年全年的网上咨询也 Compared to Taobao popular e-commerce network hot, government-led, to understand public opinion, gathering government intelligence portal is seldom visited, the reason, there are differences in content, function and publicity, but the most fundamental should be E-commerce and government networks external environment is very different. Taobao’s double 11 big promotion, Alipay total sales reached 10 billion, more than 10 million users poured into Lynx, the hot scene is staggering. In contrast, as the only government portal around the country, its user traffic is minimal, even in the past, the performance of government websites ranked the top of the Guangzhou Municipal Government Network (www.gz.gov.cn), 2011 year online consulting