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动画在新闻传播中的应用,不仅能够体现其信息呈现价值,还能满足受众需求、提升媒体的竞争力。新闻传播中的动画应当服务于新闻信息的有效传递。因此,在动画的应用过程中,需要满足新闻信息的真实性需求、时效性需求以及受众的审美需求,而这要求新闻媒体在做好调研、提前制作与力求精美的原则下完成动画制作,并处理好动画与实景拍摄之间的关系,以确保动画的价值得以充分体现。
The application of animation in news media can not only reflect the value of its information presentation, but also meet the needs of the audience and enhance the competitiveness of the media. Animations in news media should serve the effective transmission of news and information. Therefore, in the application process of animation, we need to meet the authenticity and timeliness needs of news and information, as well as the aesthetic needs of audiences. This requires the news media to complete animations under the principles of research, advance production and exquisiteness. Deal with the relationship between the animation and live shots to ensure that the value of the animation can be fully reflected.