第二讲 关于受众接受需要的思辨社会需要，是人类社会、也是广播电视事业发展的巨大推动力。对于广播电视事业来说，创造发展机遇的一个关键要素是了解与适应受众的现实需要或潜在需要，以及受众为满足需求愿意付出多少代价。这是营销观念的核心。受众的接受需要是广播电视节目 The second is about the needs of the audience to accept the need to think about the social needs of society, but also a huge driving force for the development of radio and television. For the radio and television industry, one of the key elements in creating growth opportunities is understanding the real or potential needs of the audience and how much the audience is willing to pay to meet their needs. This is the core of marketing concept. Audience needs to be radio and television programs