企业文化是人类文化体系的有机组成部分,是人类文化在企业这一特殊环境中的表现形式,是人类社会文化因素在企业这个特殊的社会组织中的投影和融合。通常,这些文化因素内嵌于企业生产经营活动的不同领域和层面,企业必须具备相应的能力,即文化力,对上述这些企业文化要素进行开发和利用,从而形成企业的文化力管理。企业文化力管理是指企业在生产、 Corporate culture is an integral part of the human cultural system, a manifestation of human culture in the special environment of the enterprise, and a projection and fusion of human social and cultural factors in the enterprise as a special social organization. Usually, these cultural factors are embedded in different fields and levels of production and business activities of enterprises. Enterprises must have corresponding capabilities, ie cultural power, to develop and use the above-mentioned corporate cultural elements, so as to form the cultural power management of the enterprise. Corporate culture management refers to the production of