本文基于文化产业发展的一般规律,以广西壮族自治区博物馆为例,对当前博物馆文化产业的存在问题,以及如何发挥自身特色推进市场化发展进行初步探讨,调动各种积极因素充分发掘文化资源,并以市场化为发展思路进行合理调整,实现资源的合理配置,进而在市场经济环境中实现社会效益和经济效益的共同增长。 Based on the general law of the development of cultural industries and taking the museums of Guangxi Zhuang Autonomous Region as an example, this article makes a preliminary study on the existing problems in the cultural industries of museums and how to give play to their own characteristics to promote market-oriented development. It mobilizes all kinds of positive factors to fully tap cultural resources. Make reasonable adjustments with market-oriented development ideas and realize the rational allocation of resources, thus realizing the common growth of social benefits and economic benefits in a market economy environment.