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视听语言和文字、绘画一样,利用视听上的感官刺激,使观众按照一定的程序接受信息,并本能的产生相应反应的语言,是一种艺术表达形式和信息传达手段。一届大型运动会将视听景观建设作为传达信息和展示形象的重要手段,是因为视听语言摆脱了地域、气候、种族、文化背景对文字和语言(或者说语种)的束缚。视听语言得以成功叙事的基础是视觉暂留原理、似动现象和心理补偿机制。它所拥有的多媒体平台造就了它独特的叙事方式,即以镜头的组接叙事,这打破了时间和空间的界限。
Audio-visual language and text, painting, the use of sensory stimulation on the audio-visual, so that the audience according to a certain procedure to receive information, and instinct to produce the appropriate response language, is a form of artistic expression and means of information transmission. As a major means of conveying information and displaying images, a large-scale sporting event is based on audiovisual landscape construction because the audiovisual language is free from the restriction of words and languages (or languages) by geographical, climate, ethnic and cultural backgrounds. The basis for the successful narration of audiovisual languages is the principle of persistence of vision, simulations of phenomena and mechanisms of psychological compensation. The multimedia platform it possesses has created its unique way of narrating, that is to say narrating in groups of shots, breaking the boundaries of time and space.