进入新媒体时代后,信息的传播途径变得多样化,传播形式也日新月异。扁平化风格以其独特的艺术形式和简易的制作方法脱颖而出,非常适合新媒体动画的应用要求。通过分析扁平化设计的特点和优势,将“扁平化”设计理论引入到新媒体动画制作中并加以扩展,可为新媒体动画的转型提供丰富的灵感。 After entering the new media era, the ways of disseminating information have diversified and the forms of dissemination have been changing with each passing day. Flat style distinguishes itself with its unique art form and easy production, making it ideal for the application of new media animations. By analyzing the characteristics and advantages of flat design, the introduction of “flattening ” design theory into new media animation and its expansion can provide rich inspiration for the transformation of new media animation.