新闻宣传的创新,是报业创新中的一个主攻阵地,它包含报道内容的创新、报道视角的创新、报道手段的创新以及版面的创新等等。但党报的新闻宣传创新又不能离开“党报性质”这一定位,如果把党报办成都市类报纸,那不叫创新,而叫“改换门庭”了。所以,党报的新闻宣传创新,更有它的特殊性。 The innovation of news propaganda is a main front in the newspaper industry innovation, which includes the innovation of the report content, the report perspective innovation, the report method innovation and the page layout innovation and so on. However, the news propaganda and innovation of the party newspaper can not leave the position of “nature of party newspaper”. If the newspaper is to be run into a newspaper of the city class, it is not called innovation and is called “changing the court.” Therefore, the party newspaper propaganda and innovation, but also its particularity.