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我国的广播电视行业一开始就是垄断行业,因此有着稳定而安全的发展空间。伴随着经济全球化以及市场经济的不断发育和日趋成熟,不可避免地会给广电行业带来巨大的冲击和前所未有的挑战。新媒体利用资本市场加快发展的历程,对作为传统媒体的广播电视行业具有重要借鉴意义。本文分析了广电企业上市环境、上市利弊以及上市中和上市后的问题与难点,提出了相应的解决对策。
Since the beginning of China’s radio and television industry is a monopoly industry, it has a stable and secure space for development. With the continuous development and maturing of the economic globalization and the market economy, it will inevitably bring tremendous impact and unprecedented challenges to the broadcasting and television industry. The process of using new media to speed up the development of the capital market is of great significance to the radio and television industry as a traditional medium. This article analyzes the listed companies in the environment, the pros and cons of listed and listed and listed after the problems and difficulties, put forward the corresponding solutions.