营销者说过去一年,营销传播环境发生着巨大的变化,自媒体成为传播主阵地之一、社群经济兴起……消费者和用户的行为改变导致媒介生态圈的改变,最终导致企业营销传播方式的改变。汤臣倍健正在做积极的品牌战术应对。2015年,汤臣倍健从全新的战略出发,提出了从“单一的产品提供商”向“综合的健康解决方案提供商”转型。同时,建立了“无限能”、“每日每加”、“健乐多”多个子品牌,并且在资本市场通过投资入股等方式,积极布局健康管理、移动互联网医疗领域。在整体战略升级 Marketers said that in the past year, the marketing communication environment has undergone tremendous changes. Since the media has become one of the main positions for communication and the social economy has risen ... Changes in the consumer and user behavior have led to changes in the media ecosystem that eventually led to the marketing of enterprise marketing Change of manner Tomson times health is doing a positive brand tactics to deal with. In 2015, Tomson Scalp started with a new strategy and proposed a transition from “a single product provider” to a “comprehensive health solution provider.” At the same time, it has established a number of sub-brands such as “unlimited energy”, “daily added”, “healthy music more”, and actively investing in health management and mobile internet healthcare in the capital market . In the overall strategic upgrade