公益广告在弘扬社会主义核心价值观、提高全民精神文化素养、倡导社会良好道德风尚、传播社会正能量等方面具有不可替代重要作用。随着传播媒介的发展,公益广告正从传统的广播电视、期刊杂志逐步向网站、微博、微信等新媒介平台发展。本文拟就如何在新媒介公益广告中弘扬中国传统文化进行探讨。 Public service advertisements play an irreplaceable role in carrying forward the core values ​​of socialism, enhancing the spiritual and cultural accomplishment of the whole nation, advocating good social morals and spreading positive energy in the society. With the development of the media, public service advertisements are gradually developing from traditional radio, television and periodical magazines to new media platforms such as websites, Weibo and WeChat. This article intends to explore how to carry forward Chinese traditional culture in new media public service advertisements.