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有别于以往在ERP沙盘模拟中强调财务和生产功能,本文将重心放在营销策略在模拟中的应用。设定A、B、C三家企业分别具有产品、渠道和促销其中的一种优势,通过对三家企业六年经营数据的对比分析,重点突出4P理论中产品,渠道和促销在企业实际运作过程中的运用,总结三家企业在运营上的得失,提高学生理论结合实际的能力,尤其对于工业工程专业的同学来说,在具备其生产计划能力的同时,提供他们相关营销能力的锻炼。
Different from the previous emphasis on financial and production functions in ERP sand table simulation, this article will focus on the application of marketing strategy in the simulation. Set A, B, C three companies have products, channels and promotions, respectively, one of the advantages of the three companies through six years of business comparison analysis, focusing on 4P theory of products, channels and promotions in the actual operation of the business process , Summarizes the gains and losses in the operation of the three companies and enhances students’ abilities to combine theory with practice. Especially for those students majoring in industrial engineering, they have the ability to plan their production and provide them with relevant marketing capabilities.