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标志设计中的简约风格的初衷本来是使标志便于记忆,具有更好的识别性。但当简约作为标志的必须准则甚至是唯一准则时,类似的标志便会趋于雷同,这时的标志便不再具有差异性,也就不能很好的被识别和记忆了,从而也就违背了标志设计的初衷。本文首先介绍了标志设计风格的发展历程,然后重点论述现代简约标志设计的优势和劣势。只有具有独特个性的标志,才可能突出标志的差异性,才可能让人们更好的识别标志,才可能起到更好的传播效果。
The original intention of the simple style in the logo design was to make the logo easy to remember and better recognizable. However, when simplicity is the necessary criterion or even the only criterion for marking, similar marks tend to be similar, and the signs at that time are no longer differentiated and can not be well identified and memorized, thus violating The original intention of the logo design. This article first introduces the development history of the logo design style, and then focuses on the advantages and disadvantages of the modern simple logo design. Only a unique personality of the logo, it may highlight the differences between the logo, it may allow people to better identify the logo, it may play a better communication effect.