一、引言电视节目作为电视载具的主要结构,它从以往的纪录片形态发展到今天各具特色的节目形态,主要是由于传播技术手段的革新、现代媒介环境竞争及受众群体意识形态的转变等因素造成的。虽然当今电视节目形态呈现出多样性,但是不管是什么样的电视节目形态,它的发展都要符合受众心理需求,如果电视节目形态市场效应未能使受众获得恰当的 I. INTRODUCTION As the main structure of television carriers, television programs have evolved from the previous documentary forms to today’s distinctive program forms mainly due to innovations in communication technologies, competition in the modern media environment, and changes in the ideology of audiences. Caused by factors Although today’s television programs show a diversity of forms, no matter what kind of TV programs they are, their development needs to meet the psychological needs of the audience. If the television program’s market effects fail to achieve the desired audience