本文通过对汉中地区高校学生旅游需求和以及相关信息获取渠道进行问卷调查,分析高校学生的不同旅游需求及信息获取渠道,提出结合高校学生特点和旅游需求提供相应的旅游产品和有针对性的发布相应的旅游信息。 Based on the questionnaire survey on the tourism demand of university students in Hanzhong region and the related information acquisition channels, this paper analyzes the different tourism demand and information acquisition channels of college students, and proposes to provide corresponding tourism products and targeted distribution according to the characteristics of students and tourism demand Corresponding travel information.