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在刚刚结束的“不止于声”——北京人民广播电台2017年广告资源推介会上,北京电台推出的营销亮点引发业界热烈关注,随着年底临近,北京电台2017年广告预售工作也已启动。一直以来,北京电台坚持以受众需求为导向,以品质音频内容为内核,不断拓展“声音媒体”外延。面对市场压力,北京电台积蓄内生力量,推进自身供给侧改革,取得了很好的转型成果,不止于声的营销思维将为客户带来更多选择,围绕声音展开更丰富的想象。
At the just concluded “not just sound ” - Beijing People’s Broadcasting Station 2017 advertising resources promotion, the marketing highlights launched by Beijing Radio led the industry to pay close attention to, with the approaching year end, Beijing Radio 2017 advertising pre-sale work also Started. All along, Beijing Radio Station has always adhered to the needs of the audience as the guideline and has taken quality audio content as its core to continuously expand its coverage of “voice media”. Faced with market pressures, Beijing Radio has accumulated endogenous strength to promote its supply-side reform and achieved good results in its transformation. It is not just the sound marketing thinking that will give customers more choices and a richer imagination around the sound.