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2016年的电影市场在创作上既延续了以往类型题材多样、注重商业性和娱乐性的特点,亦呈现出大制作与中小成本作品、商业片与艺术片多元共生的样貌。IP电影相较上一年的井喷式爆发在数量和影响力上皆有减弱,如何做好从IP品牌到优质故事的转换仍是核心要务。中国电影导演新力量的成长壮大已成为业内颇为重要的创作现象,2016年又有一批年轻崭新的身影跻身导演的行列,带来了极具关注度和话题性的作品。自媒体时代创作与评论的关系愈发凸显,“什么才是影评该有的模样和姿态”成为岁末电影领域的焦点话题。
In 2016, the cinema market continued its diversification of past types of theme, focusing on commerciality and entertainment. It also showed the multi-symbiosis between large-scale production and small and medium-cost works, commercial films and art films. Compared with the blowout explosion of the previous year, IP movies have weakened both in quantity and influence. How to make the transition from IP brand to high-quality story remains the core task. The growth and expansion of the new force of Chinese film directors has become a very important creative phenomenon in the industry. In 2016, a group of young and new figures are among the directors who have brought great attention and talk of works. Since the media era, the relationship between creation and commentary has become more and more prominent. What exactly is the appearance and attitude of film criticism has become the focus of the movie field in the end of the year.