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当下媒介化社会的发展背景,热点事件报道对城市形象的建构力和传播力隐蔽而强大,如何在新媒体传播生态下立足传播规律有效提升新闻报道中的城市形象传播?提升本地媒体传播力和使用个体及关系传播策略是关键。
In the current background of the development of the media-oriented society, coverage of hot events is a hidden and powerful force in the construction and dissemination of the city’s image. How to base itself on the law of communication in the new media ecology to effectively promote the city image communication in news coverage? The use of individual and relationship strategy is the key.