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[目的/意义]作为一种集体的阅读方式,社会化阅读存在着不同的角色,这些角色反映了读者之间的行为差异,影响着阅读过程中知识的交流。从社会网络的视角识别读者的角色分类及其不同作用,有助于了解社会化阅读共同体中的知识传播模式,提高阅读资源的交流和知识传播的效率以及社会化阅读的成效。[方法/过程]基于整体社会网的视角,针对一个大学本科二年级的班级进行个案研究,以问卷的方式收集该班级全体成员微信朋友圈中阅读与交流的数据,基于块模型以及结沟洞理论,剖析读者之间的角色差异。[结果/结论]在社会化阅读过程中,不同角色在连接不同子群及信息传递方面存在差异,对阅读网络的产生和发展有着不同的影响。在社会化阅读群体中,需要厘清群体的角色分类,提高不同角色的读者在阅读共同体中的参与度,建立更为稳定的社会化阅读共同体,促进阅读交互的有效进行和整个群体的知识交流。
[Purpose / Significance] As a collective way of reading, social reading has different roles. These roles reflect the differences in behavior among readers and affect the exchange of knowledge in reading. Identifying readers’ role classification and its different roles from the perspective of social network helps to understand the modes of knowledge dissemination in social reading communities and to improve the exchange of reading resources and the efficiency of knowledge dissemination and the effectiveness of social reading. [Method / Process] Based on the perspective of holistic social network, this study conducts a case study of a second year undergraduate and collects the reading and exchange data of all members of the class in the WeChat circle of friends based on a questionnaire. Based on the block model and the conclusion of the Ditch Theory, analysis of the role of readers differences. [Result / Conclusion] In the process of socialized reading, different characters have different effects in connecting different subgroups and information transmission, and have different effects on the generation and development of reading network. In social reading groups, it is necessary to clarify the role classification of groups, to improve the participation of readers of different roles in the reading community, to establish a more stable social reading community, to promote the effective implementation of reading interaction and knowledge exchange among the entire group.