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兴鹭康药房是一家开办于2010年初的单体药店,它位于厦门最著名的明发商业广场Shopping Mall(超大型购物中心)里。与店主的熟识使得笔者有机会了解这家单店的经营情况,它与其所在经营环境Shopping Mall之间的关系是我关注的重点。Shopping Mall概况兴鹭康药店的女老板郑真真告诉笔者,因为她在这个购物中心周边的社区生活了十几年,周围都是老街坊、老邻居和老朋友,加上自己先前一直从事医药保健品行业,也想通过开店的形式
Xing Lu Kang pharmacy is a single pharmacy opened in early 2010, it is located in Xiamen’s most famous commercial mall Shopping Mall (Mall). Familiar with the owner made the author have the opportunity to understand the operation of this single store, its business environment and its relationship with Shopping Mall is my focus. Shopping Mall Overview Xing Lu Kang pharmacy female boss Zhen Zhen told me that because she lives in the community around the mall for more than a decade, surrounded by old neighborhoods, old neighbors and old friends, together with his previously been engaged in health care products Industry, but also want to shop through the form