论文部分内容阅读
当前的金融危机对我国传媒产业产生的影响主要体现在传媒业收入出现下滑、传媒业融资受到冲击、传媒公司的股票市值或发行受到影响、新闻纸张价格居高不下等几方面。针对这些问题,提出我国传媒企业必须通过改革创新来谋取发展的观点,即要根据各自不同的媒体特性、资源结构、战略需要,有针对性、有选择地采取一系列应对措施,规避风险,寻找商机,努力实现自身的可持续发展。
The current financial crisis has an impact on the media industry in our country mainly due to the following factors: the decline in revenue in the media industry; the impact on financing in the media industry; the impact on the stock market value or distribution of media companies; and the high price of newsprint. In response to these problems, we put forward the viewpoint that our media enterprises must seek development through reform and innovation, that is, according to their different media characteristics, resource structure and strategic needs, they should adopt a series of countermeasures in a targeted and selective manner to avoid risks and find out Business opportunities, and strive to achieve their own sustainable development.