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随着互联网技术的不断发展和变革,老字号企业品牌策略的制定和实施环境已发生很大改变。老字号企业如何更好地利用互联网优势,创新发展和实施品牌策略,本文通过分析发现在互联网背景下老字号企业品牌策略存在的问题,并提出该建议,希望对相关企业制定和实施品牌策略有所帮助。
With the continuous development and change of Internet technology, the formulation and implementation environment of the old brand strategy have changed a lot. How to make better use of the advantages of the Internet companies to innovate and implement brand strategy, the paper analyzes the problems existing in the brand strategy of the old brand in the Internet background and put forward the proposal, hoping to help the relevant enterprises to formulate and implement the brand strategy .