制造企业是以提供有形物质产品作为主要产出成果的企业。一般认为,制造企业取得竞争优势的关键在于能够提供令顾客满意的物质产品,因此,企业的竞争战略通常以有形的产品为核心。然而,随着买方市场的形成,用户关系、用户满意度日益受到企业的关注。原因是,按照现代营销中的产 Manufacturing enterprises are enterprises that provide tangible products as the main output. It is generally believed that the key for manufacturing enterprises to gain a competitive advantage lies in the ability to provide material products that satisfy customers. Therefore, the competitive strategy of an enterprise is usually centered on tangible products. However, with the formation of the buyer’s market, user relationships, customer satisfaction is increasingly being the concern of enterprises. The reason is, according to the modern marketing of production