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名品折扣店最早起源于美国,在国外被称作“outlets”。如今,在香港、日本、英国、西班牙、法国、美国、希腊、阿根廷等世界各地都能看到拥有不同主题的品牌折扣店,日本横滨码头的海滨商店拥有50余家“outlets”分店,美国洛杉矶的“outlets”拥有120家连锁店,西班牙折扣店目前在全球经营着3200多家连锁折扣店,2004年销售额高达85忆欧元,outlets行销模式在北美、欧洲、日本等经济发达国家的发展趋势已形成一种全球化商业推广潮流,它吸引人的主要原因是定位准确,即品牌集中、价格低廉。未来品牌折扣店,这一新的零售业态将成为一个快速发展的大产业。
Famous discount stores originated in the United States, is called “outlets” abroad. Today there are brand discount stores with different themes in Hong Kong, Japan, the United Kingdom, Spain, France, the United States, Greece and Argentina. More than 50 “outlets” are located at the beachfront store in Yokohama, Japan. Los Angeles, Of the “outlets” with 120 stores, discount stores in Spain currently operates more than 3200 chain stores in 2004 with sales of up to 85 euros, outlet marketing model in North America, Europe, Japan and other economically developed countries have been the development trend has been The formation of a global business promotion trend, it is attractive because the main reason is accurate positioning, that is, brand concentration, low prices. Future brand discount stores, this new retail format will become a fast-growing big industry.