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在现代资本运行的社会,电影作为一种商品,就必然存在着如何回收成本及获得利益最大化的问题。影片由制片方转入发行方时,投入与产出的矛盾就转嫁为如何吸引观众通过各种消费渠道来回收资金,而最重要的渠道就是去影院观看电影,本文试图从五个方面入手,分析观众走进影院的动因,为国内电影行业更理性、更成熟发展做出启示。
In a society where modern capital operates, as a movie, there must be a problem of how to recover costs and maximize profits. When the film is transferred from producer to distributor, the contradiction between input and output is shifted to how to attract viewers to recover funds through various consumption channels. The most important channel is to go to theaters to watch movies. This article attempts to start from five aspects , Analyze the motivation of the audience into the theater, and make enlightenment for the domestic movie industry to be more rational and more mature.