国外著名企业的成功之道采用世界战略的索尼公司索尼公司是战后日本经济高速增长和走向国际化的“象征”。索尼公司的市场策略是开发符合海外市场特征的典型产品，为实现这一策略，公司建立了广泛的售后服务体系，采用了能够吸引消费者注目的广告，以此来垄断世界市场。索... Successful strategies of famous foreign companies Adopting world strategy Sony Corporation Sony Corporation is the “symbol” of post-war Japanese economic growth and internationalization. Sony’s marketing strategy is to develop typical products that meet the characteristics of overseas markets. In order to realize this strategy, the company has established a wide range of after-sales service systems and used ads that attract consumers’ attention to monopolize the world market. Suo...