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这些年江苏动漫产业的发展速度加快,规模也处于全国领先。2010年,江苏制作发行的动画片产量为88部52309分钟,连续第二年居全国首位,比2009年增长大约29%。但仔细分析后会发现情况并不乐观,江苏的动漫企业大部分经营困难,即使是大型动漫企业也难以避免亏损。以笔者调查的一家江苏大型动漫领军企业为例,其2007-2009年的收支状况如下:
In recent years, the development of animation industry in Jiangsu has been accelerated and its scale has also led the country. In 2010, Jiangsu produced and distributed cartoon production of 88 units of 52,309 minutes, ranking the first in the country for the second year in a row, an increase of about 29% over 2009. However, after careful analysis, we will find that the situation is not optimistic. Most animation companies in Jiangsu have difficulties in operation. Even large animation companies are hard to avoid losing money. Take the survey of a leading animation giant in Jiangsu as an example. Its revenue and expenditure for 2007-2009 are as follows: