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以道路运输企业发展战略为研究对象,以漳州长运集团为例,从外部因素和内部因素对其进行分析,对长运集团进行战略制定,并提出实施策略,为我国道路运输企业的战略管理提供一些可以借鉴的思路。
Taking the development strategy of road transport enterprises as the research object and Zhangzhou Changyun Group as an example, this paper analyzes the factors from the external factors and the internal factors, sets up the strategy for the Changyun Group and puts forward the implementation strategies for the strategic management of the road transport enterprises in China Provide some ideas to learn from.